UNDER ARMOUR dress shirt packaging pitch

A dress shirt pitch for Under Armour. The ask was to create trim and packaging that would compliment the shirt's performance qualities and marry back to the Under Armour brand. I chose to create 2 packaging variations, both with a sporty feel but at different prince points. The moulded plastic shell with the peel top gives the packaging a sporting goods vibe. The printed gusseted poly bag references athletic wear packaging. I then color coded the packaging to echo the dress shirt fits and performance properties. In addition I designed a hang tag and main label with a mesh visual element that relates to the mesh found on sports jerseys.