Kenneth Cole REACTION MULTIFLEX

For the KCR MULTIFLEX concept the ask was to highlight the 3 performance features of the dress shirt: 1) Tek-Fit flexible collar 2) Elastic construction in the armholes for more flexibility 3) Yolk-less back design for greater range of movement. I used the term MULTIFLEX to encompass the 3 features. I designed the dress shirt trims with a grid pattern and geometric lines to echo a mechanical diagram. I chose the teal pop of color to emphasize the sporty feel of the shirt, while still fitting in the KCR color family.