GOSSIP Nesting Boxed Wine Packaging
As an avid box wine drinker I saw that while the product has evolved in flavor the boxed wine market lacked packaging sophistication. My goal was to create boxed wine packaging that would elevate the product while still remaining light and earth friendly. I created three distinct bottle shapes for Split (0.187 L), Half (0.375 L) and Standard (0.75 L) sizes, that all nest together, the smallest box size can nest two up with it's larger counterparts. They have a flip top opening at the top of their spout and can be opened and shut like a juice carton. In addition, I assigned 6 possible wine types distinct colors so that the flavor resonates with the consumer and could be recognized on self.